The internet has made it trivially easy for your worst moments, old mistakes, and personal information to follow you around forever. Data brokers scrape public records and sell your address, phone number, and personal details to anyone who searches your name. Complaint sites let anonymous users post anything without verification. Mugshot aggregators publish booking photos with no context. And all of it shows up on the first page of Google when an employer, client, landlord, or date searches your name. The reputation management industry has turned this problem into a recurring revenue business, selling monthly retainers and vague "suppression campaigns" that never actually remove anything. We take a different approach. We remove content directly from the source, and we charge per removal. No retainers. No long-term contracts. No mystery fees.
Data Broker Removal
Data brokers are companies that scrape public records, aggregate personal information, and publish it online for anyone to find. Spokeo, BeenVerified, Whitepages, Radaris, TruePeopleSearch, MyLife, Intelius, PeopleFinder, and dozens of smaller sites all operate on the same model. They collect your name, address, phone number, age, relatives, and sometimes even your estimated income and political affiliations. Then they make that information available through a simple name search, often for free or behind a cheap paywall. When someone Googles your name, these listings frequently appear on the first page.
Each data broker has its own opt-out process, and most of them are designed to be as difficult and time-consuming as possible. Some require you to submit government ID. Others make you create an account before you can request removal. Some have opt-out pages that are deliberately broken or hidden. We have documented and systematized the removal process for every major data broker and can typically clear your listings across all of them within 7 to 14 days.
The catch with data brokers is that they re-scrape public records on a regular basis. A listing you remove today can reappear three months from now because the broker ran a new data pull. That is why we offer ongoing monitoring. We check all major brokers on a regular schedule and submit new removal requests the moment your information reappears. If you are on our monitoring plan, re-removals are included at no extra charge.
Data broker removal is priced per site. We start with a full audit that shows you exactly which brokers have your information and what they are publishing. You decide which ones to remove, and we handle the rest. Learn more about removing your information from specific platforms: BeenVerified, Whitepages, TruePeopleSearch, Intelius, and FastPeopleSearch. For a broader look, read our guide on how to remove personal information from Google and how to make your address unsearchable. Or get started here.
Complaint Site Removal
Complaint sites like Ripoff Report, Complaints Board, and Pissed Consumer allow anyone to post anonymous complaints about individuals and businesses without verification. These posts rank extremely well in Google because the domains have high authority and the content is keyword-rich. A single complaint post can dominate the first page of search results for your name or business name, and most of these sites make it nearly impossible for the subject to get the post removed through normal channels.
We handle complaint site removal through a combination of direct engagement with the platform, legal takedown requests where applicable, and de-indexing from Google search results. The approach depends on the platform and the nature of the complaint. Some sites have arbitration or mediation programs that can result in removal. Others respond to legal documentation that demonstrates the content is defamatory or inaccurate. For posts that cannot be removed at the source, we pursue de-indexing so the content stops appearing in search results even though the page technically still exists.
Complaint site removal is one of the more complex areas of content removal because each platform has its own rules, its own temperament, and its own level of cooperation. Some move quickly. Some fight back. We have worked through enough of these cases to know which approaches work for which platforms, and we set realistic expectations before you commit. If removal is not viable, we will tell you that and recommend a suppression strategy instead.
Complaint site removal is priced on a flat per-post basis and varies based on the platform and complexity. We provide a full assessment before you commit. If you are dealing with negative reviews specifically, check out our Google review removal and Yelp review removal guides. Or get started here.
News Article Suppression
Negative news articles are some of the most damaging content that can appear in your search results. News outlets carry significant domain authority, which means their articles rank well and stay ranked for years. A single unflattering article from a local newspaper or industry publication can sit on the first page of Google for your name indefinitely, shaping the impression of everyone who searches for you. Employers, clients, investors, and partners all see it.
Direct removal of news articles is possible in some cases but not all. If the article contains factual errors, most publications have correction or retraction processes that we can pursue on your behalf. If the article covers events that occurred long ago and the subject has since been resolved, dismissed, or expunged, some publishers will consider removing or updating the article. For articles that are accurate and that the publisher has no obligation to remove, we shift to suppression.
Suppression means pushing the negative article off the first page of Google by building stronger, more authoritative content that outranks it. This involves a combination of press placements, website optimization, social profile development, and strategic content creation designed to compete for the same keywords the negative article ranks for. It takes longer than direct removal, typically 3 to 6 months for meaningful results, but it works. The negative article does not disappear, but it gets buried deep enough that the vast majority of people never see it.
We always pursue removal first before recommending suppression. We will tell you upfront which approach is realistic for your situation and what it will cost. If you need to get public records out of search results specifically, read our guide on how to remove public records from Google. Learn more about our approach to negative news article removal, or get started here.
Imposter Website Removal
Fake websites impersonating your business or personal brand are more common than most people realize. Someone registers a domain that looks like yours, builds a site that copies your branding, and starts collecting payments, leads, or personal information from people who think they are dealing with you. Sometimes it is a competitor. Sometimes it is a scammer. Either way, it damages your reputation and can cost you real money.
We handle imposter website takedowns through a combination of domain registrar complaints, hosting provider abuse reports, trademark-based UDRP proceedings, and Google de-indexing requests. The approach depends on the type of impersonation and where the site is hosted. Most hosting providers will take down a site once presented with clear evidence of impersonation or trademark infringement. Domain registrars have their own dispute processes that we navigate on your behalf. For stubborn cases that resist standard takedown requests, we escalate through legal channels.
Speed matters with imposter sites because every day they are live is another day customers or clients might be getting scammed or confused. We prioritize these cases and typically get the initial takedown requests submitted within 24 to 48 hours of engagement. Most imposter sites come down within one to two weeks. After the site is down, we submit Google removal requests to clear the cached pages from search results so nobody stumbles across a cached version. If an imposter site caused your legitimate domain to get flagged by Chrome or antivirus security engines, we also handle full blacklist removal across 90+ engines.
Read our full guide on removing imposter websites. If you have discovered a website impersonating your business or using your name without authorization, contact us immediately for a free assessment. We will evaluate the situation and give you a clear plan for getting it taken down. If you are also dealing with other negative content in your search results, check out our online reputation management service.