If you are here, there is probably something showing up in Google when someone searches your name that you wish was not there. Maybe it is a court record. Maybe it is a news article. Maybe it is an old social media post, a negative review, or something someone else wrote about you. Whatever it is, you know the damage it does. Employers search candidates before making offers. If you are heading into a job search, read our guide on how to clean up Google before a job search. If you are a founder or startup executive, see our tech startup reputation management guide for managing both your personal and company reputation during growth and diligence. Clients Google service providers before signing contracts. Dates look people up before meeting in person. You do not get to explain the context before someone forms an opinion based on what Google shows them. We help people take control of that narrative, not by hiding the truth, but by building a complete and accurate picture of who they are today.
Search Result Audit
Everything starts with understanding the current situation. We run a comprehensive audit of your name across Google, Bing, and all major AI platforms. We look at every result on the first three pages of Google, because that is what people see. We test your name in ChatGPT, Perplexity, Gemini, and other AI tools to see what they say when someone asks about you. We check image results, news results, and social media results. The goal is a complete map of your digital footprint as it exists right now.
The audit identifies three categories of results. First, positive results that we want to keep and strengthen. These are your own website, social profiles, press coverage, and professional listings. Second, neutral results that could be improved or replaced with something better. Third, negative results that need to be removed, suppressed, or addressed. For each negative result, we assess whether direct removal is possible or whether suppression is the right approach.
We also assess your "name competitiveness." Some names are common enough that you are competing with other people for search results. Others are unique enough that you effectively own the entire first page. The competitive landscape of your name determines the strategy. A person named John Smith needs a different approach than a person with a unique name because the dynamics of ranking and suppression are fundamentally different.
The audit is free, confidential, and comes with no obligation. We will show you exactly what we found, explain what can be done about each result, and give you a realistic timeline and cost estimate. You decide if you want to move forward. There is no hard sell and no pressure. We understand that most people reaching out about reputation management are dealing with something stressful, and we treat every inquiry with the discretion and respect it deserves. Book a free, confidential reputation assessment to see what Google and AI tools are saying about you right now.
Negative Content Suppression
Some of the most difficult suppression cases involve government press releases from federal agencies like the DOJ, FBI, SEC, and IRS. These pages live on high-authority .gov domains and will not be removed at anyone's request. We handle these regularly. The strategy is the same as any suppression campaign, just against a tougher opponent. See our guide to suppressing government press releases from Google for a detailed walkthrough.
When negative content cannot be removed at the source, we suppress it. Suppression means pushing the negative result off the first page of Google by creating and optimizing enough high-quality positive content to outrank it. The mechanics are the same as SEO, but the target is your name instead of a business keyword. We build content that Google considers more relevant, more authoritative, and more current than the negative result, and we keep building until the negative content is buried where nobody will find it.
Suppression works because of how people actually use Google. The vast majority of searchers never scroll past the first page. If a negative article drops from position 5 to position 15, it might as well not exist for practical purposes. We aim to push negative results off the first two pages entirely, and for most clients, we achieve that within 3 to 6 months depending on the strength and authority of the negative content.
The content we build for suppression is not filler. Every asset we create serves a genuine purpose: a personal website that tells your professional story, optimized social media profiles, press placements in real publications, professional bios on industry platforms, and original content that showcases your expertise and accomplishments. The suppression works because the positive content is legitimately more relevant and useful than the negative content it replaces. Google is not being tricked. We are simply giving it better options.
For some types of negative content, we can pursue direct removal in parallel with suppression. Court records, mugshot sites, and certain data broker listings have removal processes that we know well. Learn how to remove personal information from Google. We handle those removal requests simultaneously so that anything we can take down gets taken down, while the suppression campaign addresses everything else. See our court record removal services for specifics on that process. If negative search results are affecting your career or personal life, get started with reputation repair services or schedule a call to discuss your situation.
Positive Asset Creation
Reputation management is not just about dealing with the negative. It is about building a digital presence that accurately represents who you are. Most people have an underdeveloped online presence. They have a LinkedIn profile they set up in 2018 and have not touched since, maybe a dormant Facebook account, and that is about it. When someone Googles their name, there is not much to find, which means any single negative result has outsized influence because there is nothing positive to compete with it.
We build the assets that fill out your search results with content you control. That starts with a personal website. Your own domain, your own content, your own narrative. A personal website is the single most important reputation asset you can have because you control it completely and it typically ranks on the first page of Google for your name. We design, build, and optimize personal websites for our clients as part of most reputation management engagements.
Beyond your website, we build and optimize profiles across the platforms that carry the most weight in Google: LinkedIn, Facebook, Instagram, Twitter/X, Medium, YouTube, and professional directories specific to your industry. Each profile is keyword-optimized for your name, professionally written, and consistent with the others. We also secure press placements and author profiles that establish credibility and create additional positive search results. The goal is a first page that tells a complete, accurate, forward-looking story about who you are.
Positive asset creation also sets you up for the long term. Once you have a strong foundation of owned and optimized properties, your reputation becomes much more resilient. A single negative article has far less impact when it is competing against ten strong positive results than when it is competing against empty space. We build the foundation that protects you now and into the future. For businesses looking for a comprehensive approach, see our business reputation management services. We work with professionals across industries, including corporate executives, physicians, attorneys, and financial advisors who need their search results to reflect their actual standing. Start building your positive online presence today.
AI Reputation Management
This is the newest and fastest-growing dimension of personal reputation management. People are no longer just Googling your name. They are asking ChatGPT, Perplexity, and Gemini about you. "Tell me about [your name]." "Should I hire [your name]?" "What do you know about [your name]?" The answers these tools generate are based on web content, and if that content includes negative articles, court records, or unflattering profiles, the AI answers will reflect it.
AI reputation management works by optimizing the same web sources that traditional reputation management targets, but with specific attention to how AI tools parse and prioritize information. AI tools weight certain sources more heavily than others. Wikipedia carries enormous influence. So do major news publications, professional profiles on LinkedIn, and well-structured website content with clear entity markup. We optimize all of these with AI consumption in mind, not just human readership.
One of the unique challenges of AI reputation management is that different AI tools produce different answers for the same person. ChatGPT might reference one set of sources while Perplexity references another. Gemini might produce a completely different answer than both. We monitor all major AI platforms and optimize for each one. The goal is consistency: no matter where someone asks about you, the answer is accurate, positive, and reflects who you are today.
AI reputation management is especially important for professionals whose livelihood depends on their personal brand. Executives, consultants, doctors, lawyers, financial advisors, and anyone in a client-facing role needs to care about what AI says about them. The shift is happening fast, and the people who optimize early will have a significant advantage. We help you get ahead of it. For a deeper look at how we approach AI visibility specifically, see our AI search optimization page. If you are dealing with an arrest on your record, read our guide on reputation management after an arrest. Individuals dealing with criminal records in search results, post-divorce reputation issues, or bankruptcy records online can also find situation-specific guidance. If you want to take the first steps yourself, see our DIY reputation management guide. Talk to us confidentially about what AI and Google are saying about you.