Press and PR Placements

Get featured in legitimate publications to build authority, improve search results, and give AI assistants something credible to cite.

Read our guide on how to get press coverage for the full playbook. For startups, see our startup PR strategy guide for how early-stage companies approach press without a PR firm. Getting press coverage used to be about PR agencies, monthly retainers, and hoping a journalist would return your call. The industry built itself around long-term relationships and vague promises of "media exposure." Meanwhile, most small businesses and individuals never saw a single published article from their $5,000 a month PR engagement. We do not do PR. We do press placements. That means we place specific articles in specific publications, you know what you are getting before you pay, and the deliverable is a published piece with your name on it. No retainers. No spray-and-pray pitching. No six-month contracts with nothing to show for them.

Editorial Press Placements Full articles placed in legitimate publications through editorial channels. Guest Articles and Bylines Thought leadership pieces published under your name in industry outlets. Press Release Distribution Wire distribution for announcements that need broad syndication and Google News indexing.

Editorial Press Placements

An editorial press placement is a full article about you or your business published in a legitimate news outlet or industry publication. It is not a press release. It is not a sponsored content label buried at the bottom of a sidebar. It is a real article that reads like journalism because it is structured, sourced, and edited like journalism. These articles rank in Google, get indexed by AI systems, and serve as trust signals to anyone who searches your name.

We maintain relationships with editors at hundreds of regional, national, and industry-specific publications. When you engage us for a placement, we identify the outlets where your story fits naturally. We handle the pitch, draft the article, and work with the publication's editorial team to get it published. You approve the final version before it goes live. The published article lives on the outlet's domain, carries their authority, and ranks for your name and relevant keywords.

Press placements are one of the most effective tools for improving search results. A single article in a high-authority publication can appear on the first page of Google for your name or business name within days of publication. Multiple placements across different outlets build a wall of positive, credible content that pushes down anything negative and gives AI assistants a rich narrative to draw from when someone asks about you.

We price placements on a per-article basis. You know the publication, the cost, and the timeline before you commit. There are no retainers and no monthly fees. If we cannot place the article, you do not pay. Learn more about how press coverage fits into a broader discoverability strategy for founders and executives, or get started here.

Guest Articles and Bylines

Guest articles put your name and expertise directly in front of the audience that matters most to your business. If getting into a top-tier outlet is your goal, read our guide on how to get featured in Forbes. Unlike editorial placements where you are the subject, bylined articles position you as the author and thought leader. Your name appears at the top of the article with your credentials and bio. Readers associate the publication's authority with your expertise. Search engines associate the publication's domain authority with your name.

We ghostwrite the article for you based on an intake call where we capture your perspective, expertise, and the points you want to make. You review and approve the final draft. We handle placement with the publication, editorial revisions, and publication scheduling. The published piece lives permanently on the outlet's domain under your byline.

Guest articles are particularly effective for professionals who want to establish authority in a specific field. If you are a financial advisor who wants to be known for retirement planning expertise, a bylined article in a financial publication does more for your credibility than a hundred social media posts. If you are a founder trying to attract investors or enterprise clients, a published piece in a business outlet signals legitimacy in a way that your own blog cannot. The content lives on the publication's domain, ranks in search, and gets cited by AI when someone asks about experts in your field.

We offer guest article placement across business, technology, healthcare, finance, legal, and lifestyle publications. Like editorial placements, pricing is per article with no retainers. We recommend a mix of editorial placements and bylined articles for the strongest overall impact. Read about how press coverage works for small businesses and lawyers, or get started here.

Press Release Distribution

Press releases serve a different purpose than editorial placements. They are designed for broad syndication of time-sensitive announcements: product launches, funding rounds, executive hires, partnerships, awards, and company milestones. A well-distributed press release gets picked up by Google News, appears across dozens of syndication outlets, and creates a timestamp of your announcement that search engines and AI systems can reference.

We write and distribute press releases through established wire services that guarantee placement on major news aggregators. The release gets indexed in Google News, syndicated across regional and national outlets, and archived permanently. For search purposes, the syndication creates multiple indexed pages tied to your name or company name, which helps build out your search footprint and gives AI assistants additional data points to reference.

That said, we are honest about the limitations. Press releases on their own do not build lasting authority the way editorial placements do. Syndicated releases tend to rank for a few weeks and then fade. They are most effective when used alongside editorial placements as part of a broader content strategy. A press release announces the news. An editorial placement tells the deeper story. Together, they create a comprehensive narrative across the web.

We price press release distribution as a flat fee per release, including writing, formatting, and distribution. If you have a newsworthy announcement, we will tell you whether a press release, an editorial placement, or both makes the most sense for your goals. We are not going to sell you distribution you do not need. Learn more about building your AI discoverability, or get started here.

Frequently Asked Questions

How do I get press coverage for my business?

There are two paths. You can pitch journalists directly, which requires building media relationships and having a genuinely newsworthy story. Or you can work with a placement service that has existing relationships with editors and publications. We handle the second path. We identify publications where your story fits, craft the pitch or article, and place it through our editorial network. You get a published article with your name and business featured in a legitimate outlet.

How much does a press placement cost?

Our editorial press placements start at $500 per article depending on the publication tier. Regional and industry-specific outlets are at the lower end. National publications and major business outlets cost more. We do not charge retainers or monthly PR fees. You pay per placement, and we handle everything from the pitch to the published article. We will give you a full quote with specific publications before you commit to anything.

What is the difference between a press placement and a press release?

A press release is a formatted announcement distributed through a wire service. It goes to thousands of outlets at once, and most of them ignore it. Read our guides on <a href="/resources/how-to-write-a-press-release">how to write a press release</a> and <a href="/resources/press-release-distribution">press release distribution</a> for the full picture. Some syndicate it automatically, but the resulting coverage is usually thin, unread, and low-authority. A press placement is a full article placed in a specific publication through editorial channels. It reads like journalism because it is structured as journalism. The difference in impact is significant. Press placements build real authority and get indexed by both search engines and AI systems.

Can press coverage help my Google search results?

Absolutely. Published articles in authoritative outlets rank well in Google and often appear on page one for your name or business name. They also serve as signals to AI assistants like ChatGPT and Perplexity when those systems are asked about you. A single well-placed article can push negative results down and give you a credible, controlled narrative on the first page. Multiple placements compound the effect.

How long does it take to get a press placement published?

Editorial placements typically take 2 to 4 weeks from kickoff to publication. That includes the intake process, article drafting, editorial review, and publication scheduling. Some outlets move faster, some slower. We give you an estimated timeline upfront based on which publications we are targeting. Guest articles and bylines can sometimes move quicker because the editorial pipeline is more direct.

Can ChatGPT and AI assistants find press articles about me?

Yes, and this is becoming one of the most important reasons to invest in press coverage. AI assistants pull from published web content when answering questions about people and businesses. If the only content about you is your own website, AI systems have very little to work with. Published articles in recognizable outlets give AI systems credible, third-party information to cite. We specifically target publications that AI systems are known to index and reference.

Do I need a PR agency or can I get press on my own?

You can absolutely pitch journalists on your own. If you have a genuinely newsworthy story and the time to build media relationships, direct outreach works. The challenge is that most businesses do not have a newsworthy angle for traditional PR, and cold pitching journalists has a very low success rate. We are not a traditional PR agency. We do not charge monthly retainers or run long-term campaigns. We place specific articles in specific publications at a per-placement price. It is transactional, transparent, and results-based.

Ready to get published?

Tell us about your business and we will identify the right publications and give you a quote for placement.

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